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Insights

Trends and insights making an impact in your digital transformation journey.

UX Design’s Love languages explained

If there’s one thing that is consistent in design it’s that we are always dealing with people - empowering them, empathizing with them and collaborating to enhance the human experience. One of the most potent forces of inspiration and vigour in our human lives is love. Read more...

UX/UI Design Tips: How to design for the frenzied user

The way that we understand consumer behaviour has dramatically improved in recent years. We have gone from creating digital products based on numbers and assumptions to genuinely listening to people’s needs through qualitative research methods in the development process. Read more...

10 Things I’ve Learnt as a New UX Designer

I’ve now been working in the UX field for 6 months, and it’s been a fascinating and exciting journey. I mentioned in a previous post how I entered the world of UX/UI design in my 30’s, and now that I’ve properly wet my feet, I wanted to share some of my learnings. Read more...

The psychology in UX Design -Mental Models

My first discovery of mental models was when I did a short course in Cognitive Psychology. Upon completing my studies, I realised how useful it is to familiarise myself with this concept and learn how to make interactions better without removing or changing the user’s expectations. Read more...

The importance of communication as a UX / UI Designer

Communication is an essential part of being human. The way we express ourselves, which words we choose to use and how we say them are all fundamental when it comes to connecting with others. As a UX designer, I have come to understand how important communication is in all forms of Graphic Design. “But,” I hear you cry, “to communicate sounds simple enough. I mean, you just speak…and someone else listens, right?” Read more...