Need to improve your website or app’s usability but not sure where to begin? Expert reviews are a great way to discover what UX design can do for you.
Intermediate to senior UX and UI designers in Johannesburg and Cape Town, available on a month-by-month contract or by the hour.
Assisting you with design guidelines and the necessary input for Android and iOS to create seamless mobile user interfaces.
Great copywriting, SEO and responsive web design are important ingredients for a top quality website or web app. We can also provide HTML and CSS code.
Engage the user to discover what works. Our processes include qualitative research such as interviews, workplace observation, and quantitative methods (e.g. surveys).
Get early feedback from both stakeholders and customers on product concepts by using industry standard design tooling.
Gain key insights by placing the product into the hands of users in a lab environment or real-world context.
Learn about the principles and practices of great product design. UX training available for your teams targeting designers, developers or business executives.
User experience (UX) Design is a process that focuses on how people interact with a product. This process ensures that people (users) can complete tasks in the quickest time possible without much effort. UX Design is used to improve Websites, Apps and even physical products. A seamless interaction between users and products leads to more conversions and customer satisfaction. The opposite is also true, if users get confused or frustrated while trying to use your product, they will most likely opt for another.
• A better User experience can help you increase your revenue.
• Investing in UX from the get go can reduce costs down the line.
UX Designers don’t focus only on Aesthetics. They analyse how your customers/users interact with your product, using customer journey maps, find opportunities for improvement, and develop solutions with the end goal of improving your business revenue. Design methods, such as design thinking, can lead to improving your business metrics. Another important thing UX Designers do is a competition analysis. They scale you against your biggest competitors to see if there are any opportunities for learning. Then they tailor solutions which you an edge over the competition. It is also important to note that UX Designers will test the solutions on actual users, to ensure that whatever the product is, it is something people want and find useful.
What is UX Design?
User Experience (UX) design is the part you don’t see when interacting with a product. Is the experience familiar and intuitive or does it require a lot of thinking? Does the navigation work or does it make you want to rearrange it? Does the app do what was advertised or does it coz anxiety and frustration, so much that you end up deleting it? User experience is determined by how easy or difficult it is to interact with the interface the UI designers have created. So UX designers are also concerned with an application’s user interface, and this is why people get confused about the difference between the two. But whereas UI designers are tasked with deciding how the user interface will look, UX designers are in charge of determining how the user interface operates.
What is UI Design?
UI (User Interface) Design refers to the graphical layout of an application, website, etc. It is what you see when you access a Website or open a Mobile app. This includes the buttons you click on, the color palette used, style of imagery, transitions and animations. This is the look and feel of the product and UI Designers are responsible for this part of the process. The more Aesthetically pleasing the UI is, the easier it will be for users to find what they are looking for. Enhancing only the graphical interface, without doing the proper research will often not yield the intended results. Things shouldn’t just look pretty but they must work well for the user.
Please get in touch with us and we will create a custom solution based on your business needs. Each project is different and will have different requirements. The amount of time and the size of the team will depend on the scope of the project. Some projects are a once off and some may be done in phases.
UX Design can benefit a variety of digital products like Mobile apps, Web apps and Websites. However, UX goes beyond digital products because all products need to provide a pleasant and meaningful experience in order for users to enjoy using them.
Using a range of tools, you are able to see how product engagement, sign ups, sales have improved due to the improved experience. The ultimate measure will be a percentage increase in your company’s revenue over time or more positive ratings and reviews about how your product is serving users as intended.